Sunday, February 28, 2010

“That Just Means That” Pattern

The “that just mean that” pattern is a pace and lead pattern.

This pattern uses the phrase “that just mean that” to link two pacing statements to a leading statement containing our desired outcome.

The two pacing statements contain verifiable or self evident facts while the leading statement is what we want the other person to believe or do.

The two pacing statements condition the other person to accept the leading statement.

The pattern looks like this:

The “that just means that” pattern looks like this in operation:

The pattern looks like this:

Another example of the “that just means that” pattern in action:

The pattern looks like this:

Give it a try, and you’ll realize that anyone can have great powers of persuasion.

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